Red Planet Marketing Ltd and the “battle of perceptions”

Red Planet Marketing Ltd goes by the dictate that marketing is always a battle of perceptions.

It's in the book ‘The 22 Immutable Laws of Marketing’ that authors Al Ries and Jack Trout make this very interesting observation, when they state, “Marketing is not a battle of products, it’s a battle of perceptions”. Red Planet Marketing subscribes to this view of theirs and sees every marketing venture as a battle, a battle of perceptions that's to be fought and won at all costs. Perceptions, ie, those that are formed when people perceive products based on their personal convictions, sensibilities etc, are of prime importance in marketing. Hence Red Planet Marketing always strives to influence and shape perceptions, a process that's initiated when the company's Field Representatives go meet customers at their homes or workplaces. Then on, at every stage of campaigning, care is taken regarding the perception factor.

It's such a strategic approach towards marketing and a thoroughly professional style of working that has kept Red Planet Marketing Ltd ticking so well in direct marketing, all the while.